Saturday, February 18, 2006
What are advertisers thinking?
The following was used as part of an internet advertising company's appeal to businesses: "Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability"
What were these people thinking? I can't believe the marketing guys at these companies get paid a gasoline dollars just to put up such insipid ads, and mind u I am talking about a very prominent services company.
Any ad, whether it represents a services firm or a development institute, should first give a very comprehensive insight into the company. It is what the consumers first relate to. The ad should be able to capture the imagination of its target audience, by this I don't mean an over the top campaign or an out of sight advertising, but just deliver the intended message to the target audience in the the simplest possible way.
Now come to think of this Ad quoted above. A first time reading doesn't even give us a vague picture of what it is promoting. Then you realize that it is supposed to be for a internet 'services company', but what services does it provide, it is related only to furniture depot's or all kinds of furniture manufacturers. It doesn't give an insight into the type of solutions it provides. In the melee of Ads that are bombarded on us every second, only a furniture depot owner would be interested in the services provided by the company.
The Ad should be eye catching, make everyone notice it and then deliver the message to the target audience. So instead of the usage of a specific furniture client, the ad could have broadened to include a host of companies. And then there is that banal argument about the increase in the company's sales by 10%. With all the tools that are available to measure a company's standings, the usage of increase in sales as a marketing ploy is pretty naive. The ad should more focus on how it helped the company in any way, say by attracting more clients, or by helping it cut back-end costs. The main argument about "increase in sales by 10%" hardly reflects upon the credentials of the services company, it more so adds "" to the furniture depot company. So a better argument would have been to say that the services company helped in turning around profits for a lot of companies...............
NOW, if u r still reading this, then u wud already have ackowledged the fact that I am never going to make it into marketing trying get more sadistic pleasure in reading a little mover into my analysis of the argument. Well enough is enough, but be reminded I am someday going to prove myself at this, and when that time comes.................I haven't yet thought about it.
And in other interesting news, Liverpool beat manure. Not that I am happy or sad about it, but since those red f!@#s beat arsenal in midweek I wud have gained some sadistic pleasure in seeing them lose.
just check out the Maria picks in the SI swimsuit edition, WHOA!
What were these people thinking? I can't believe the marketing guys at these companies get paid a gasoline dollars just to put up such insipid ads, and mind u I am talking about a very prominent services company.
Any ad, whether it represents a services firm or a development institute, should first give a very comprehensive insight into the company. It is what the consumers first relate to. The ad should be able to capture the imagination of its target audience, by this I don't mean an over the top campaign or an out of sight advertising, but just deliver the intended message to the target audience in the the simplest possible way.
Now come to think of this Ad quoted above. A first time reading doesn't even give us a vague picture of what it is promoting. Then you realize that it is supposed to be for a internet 'services company', but what services does it provide, it is related only to furniture depot's or all kinds of furniture manufacturers. It doesn't give an insight into the type of solutions it provides. In the melee of Ads that are bombarded on us every second, only a furniture depot owner would be interested in the services provided by the company.
The Ad should be eye catching, make everyone notice it and then deliver the message to the target audience. So instead of the usage of a specific furniture client, the ad could have broadened to include a host of companies. And then there is that banal argument about the increase in the company's sales by 10%. With all the tools that are available to measure a company's standings, the usage of increase in sales as a marketing ploy is pretty naive. The ad should more focus on how it helped the company in any way, say by attracting more clients, or by helping it cut back-end costs. The main argument about "increase in sales by 10%" hardly reflects upon the credentials of the services company, it more so adds "" to the furniture depot company. So a better argument would have been to say that the services company helped in turning around profits for a lot of companies...............
NOW, if u r still reading this, then u wud already have ackowledged the fact that I am never going to make it into marketing trying get more sadistic pleasure in reading a little mover into my analysis of the argument. Well enough is enough, but be reminded I am someday going to prove myself at this, and when that time comes.................I haven't yet thought about it.
And in other interesting news, Liverpool beat manure. Not that I am happy or sad about it, but since those red f!@#s beat arsenal in midweek I wud have gained some sadistic pleasure in seeing them lose.
just check out the Maria picks in the SI swimsuit edition, WHOA!
i beleive intoductions r in order
well well well what do u know, i am bac after a sabbatical. hehehe.............
well not actually.
firstly let me say something abt myself, i am pradeep j reddy a true blue bangalorean[tryly beleive in 'mera desh mahan'] and of course a software engineer. i am just beginning to wonder how long bangalore will take to get back to normal, i mean if i say i am frm bangalore it is implicitly assumed that i am a s/w engineer. true it has been the hub,growth centre blah blah blah ....... fro the s/w and services sector, and i am dam proud of it, but for pete's sake[s thats right] that is not the only thing it has got. i certainly liked it when it was being called the GARDEN CITY. and coming bak to the job, i can very well be [well not literally] an ISRO engineer, An HAL employee, an IISc prof........ and so many elite things. but no, i have to be a software engineer[which i am] of course].
i sometimes get to wonder how this industry even survives, i mean all the people i know[except me of course] utilize only 30% of their time "working" and even a lesser percentage towards the GOALS of the company.[man i gotta learn typing faster].
and s coming back to me, as i said i am a software engineer and well um h uu u know involve in this and un well u know that....................
well bloody hell, i cant think of one qualification to add to my already existing illusttous cadre. So i AM bloody proud of being a software engineer. now anybody who is interested in mailing me can do so at gokickurselfinthebutt@yahoo.co.in or iamtotallyf@#$edup@itsme.com.
and pls dont mind the url, not able t othink abt any name for my illustruous yahoo account i came up with this brilliant stroke of genius, well now u intelligent people know my id, and i got stuck to it like gazillitron to the antigravitycarburator[all u HGTG fans will understand].
so thats me then, if u r reading this sentence apart from surfing for porn or sports or even blogging urself then i consider myself deeply privileged to have caused an irreversible chage in ur way of life.
hope to blog next time......
ARSENAL rocks, and MARIA sharapova on the rocks!
well not actually.
firstly let me say something abt myself, i am pradeep j reddy a true blue bangalorean[tryly beleive in 'mera desh mahan'] and of course a software engineer. i am just beginning to wonder how long bangalore will take to get back to normal, i mean if i say i am frm bangalore it is implicitly assumed that i am a s/w engineer. true it has been the hub,growth centre blah blah blah ....... fro the s/w and services sector, and i am dam proud of it, but for pete's sake[s thats right] that is not the only thing it has got. i certainly liked it when it was being called the GARDEN CITY. and coming bak to the job, i can very well be [well not literally] an ISRO engineer, An HAL employee, an IISc prof........ and so many elite things. but no, i have to be a software engineer[which i am] of course].
i sometimes get to wonder how this industry even survives, i mean all the people i know[except me of course] utilize only 30% of their time "working" and even a lesser percentage towards the GOALS of the company.[man i gotta learn typing faster].
and s coming back to me, as i said i am a software engineer and well um h uu u know involve in this and un well u know that....................
well bloody hell, i cant think of one qualification to add to my already existing illusttous cadre. So i AM bloody proud of being a software engineer. now anybody who is interested in mailing me can do so at gokickurselfinthebutt@yahoo.co.in or iamtotallyf@#$edup@itsme.com.
and pls dont mind the url, not able t othink abt any name for my illustruous yahoo account i came up with this brilliant stroke of genius, well now u intelligent people know my id, and i got stuck to it like gazillitron to the antigravitycarburator[all u HGTG fans will understand].
so thats me then, if u r reading this sentence apart from surfing for porn or sports or even blogging urself then i consider myself deeply privileged to have caused an irreversible chage in ur way of life.
hope to blog next time......
ARSENAL rocks, and MARIA sharapova on the rocks!
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